Number 1 pa rin tayo sa buwan ng Hunyo mga Kapuso!



Published July 4, 2017 2:33pm

GMA Network Inc. (GMA) remains the

most watched television station in the

country based on data from Nielsen

TV Audience Measurement, the

industry’s widely trusted ratings

service provider. From June 1 to 30

(with June 25 to 30 based on

overnight data), GMA led the

competition across all time blocks in

the National Urban Television

Audience Measurement (NUTAM) with

an average total day people audience

share of 42.3 percent; besting ABS-

CBN’s 37.6 percent by 4.7 points. The

Kapuso Network likewise kept its

winning streak in Urban Luzon, which

accounts for 77 percent of the total

urban TV household population in

the country, with total day people

audience share of 49.2 percent; way

ahead of competition by 18 points.

More GMA shows also made it to the

list of top programs nationwide and

in Urban Luzon. Multi-awarded public

affairs program Kapuso Mo, Jessica

Soho was the most watched GMA

show during the said period. It also

grabbed the top spot in Urban Luzon,

where 9 out of 10 shows were from

GMA Network. Closely following KMJS

were Mulawin vs. Ravena,

Magpakailanman, 24 Oras, Pepito

Manaloto, My Love from the Star, Daig

Kayo ng Lola Ko, Ika-6 Na Utos, and

the recently-concluded romantic

comedy series Meant to Be.

Nielsen data is gathered through a

greater number of sampled homes

nationwide in comparison to Kantar

Media. With approximately 900 more

homes surveyed in Total Urban and

Rural Philippines compared to Kantar,

Nielsen data is statistically considered

more representative of the total TV

population. In 2016, Nielsen TV

Audience Measurement increased its

client pool to a total of 36 clients/

subscribers consisting of 12 local TV

networks including TV5, Aksyon TV,

CNN Philippines, Net 25, Solar

Entertainment Corporation, Viva

Communications Inc.; five regional

clients; two blocktimers and 17 media

agencies. —VDS/KVD, GMA News


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